Dissecting the Dollar ReDe$ign Project : MintLife Blog

New blog post by Joshua Ritchie on Mint.com slices and dices the Dollar ReDe$ign Project. ‘With faith in the US dollar hitting new lows, some believe the solution lies not in politics, but in design. Meet Richard Smith, architect of the ambitious and infectiously popular “dollar rede$ign project.” Smith is a creative strategy consultant who feels, “…our great rival, the Euro, looks so spanky in comparison,” to US currency that, “…it seems the only clear way to revive this global recession is to re-brand and re-design.” But rather than merely arguing for a new-look dollar, Smith drummed up an impressive wave of support for a redesign by allowing people to submit their own ideas to a web-based contest.’

Read full story here … 


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