IT’S A SMACK DOWN!
We are pleased to announce the launch of our 2nd Annual Dollar ReDe$ign Competition (2010) as part of our ongoing Dollar rebranding initiative. And we are now offering you a chance to win an Apple iPad as our top prize.
Just a year ago we threw down the challenge for the first time and asked you to submit your ideas for rebranding the battered US Dollar. Despite the many really great ideas and numerous submissions we received, nothing has changed.
It’s Up to You
So here’s the deal. It’s been over 100 years since the American Dollar was conceived and ‘designed.’ And since its inception the bills have gone through minor modifications. But the Treasury’s continual patchwork of quick-fix solutions has left us with a piece of paper resembling – at best – a sow’s ear.
You CAN Make a Difference
More significantly, our reputation has been tarnished, so we have to take matters into our own hands. Yes, artists of the world, it’s time we unite, it’s time to take up your arms and show your support for this very important cause. It’s one that will unite us all, one that is a means to an end for each and every one of us, and one that can only be by the People, for the People. Period.
WAIT! THERE’S MORE …
Bigger is Better: At the end of the day, we’d really like to show the world all the ideas you come up with in a really big way. So this year we’d like to stage an exhibition, publish a book of everyone’s submissions, award an additional special prize, and in general just make some seriously major noise …
HOW TO ENTER
Brief: Simply redesign the US Dollar bill in any way you think appropriate and submit to us via email at firstname.lastname@example.org for review.
Guidelines: Keep in mind this a branding project so that means we are looking for ideas that define or redefine what America stands for. And we want to see how you would best represent that, visually, through the redesign of the US currency.
But really we’re just looking for really great ideas. So don’t get bogged down in hypothetical technicalities, or trying to truly answer the ‘brief’ because ultimately a great idea is a great idea and anything is possible, if we want to make it happen.
1st Prize: 1x 16gb Apple iPad -OR- $500 Cash (you choose) + a Dollar ReDe$ign t-shirt.
2nd + 3rd Place Runners Up: $100 Cash each + a Dollar ReDe$ign t-shirt.
All submissions will be posted online.
Where to Submit: email your ideas to email@example.com
Closing date for submissions: July 4th, 2010
Technical Stuff: all submissions should be single jpgs of each denomination, each 72dpi and 600px wide max, please.
Rules and Regulations: Please include a 50 word explanation of your design rationale, as well as a brief one line bio specifying your name, geographic location, and your current occupation. Please note that we have the right to veto any work submitted. And all proposals are submitted at the author’s own risk.
Legal: Absolutely none of the work submitted can be used as legal tender. Anywhere. Anytime. Anyhow. All copyright remains the property of those submitting their proposals, ie the ‘author’, and all proposals are submitted at the author’s own risk. Plus all work must belong to you, the author.
Bookmark and Share: You can follow the progress of this project right here so make sure you bookmark this site – please also share this blog with your friends and follow us on Twitter, and please, also sign our petition.
Thank you. We look forward to seeing your ideas.
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