For Sale : Olivier Martin : Dollar ReDe$ign 2010

“My idea is to associate the increasing value of dollar bills with the increasing level of complexity of things America typically produces and sells. The $1 bill is the level of primary resources, such as corn, which is the major agricultural product of the US. The $5 bill is the level of refined materials, such as oil, which has transformed US industry and history. The $10 bill is the level of shaped objects, such as a bottle of coke, which is a cultural symbol of the US. The $20 bill is the level of manufactured goods, such as a baseball, which is used to play the US national sport. The $50 bill is the level of animated machines, such as an engine, which provides propulsion to vehicles produced by worldwide famous US companies as Boeing, Ford or Caterpillar. The $100 bill is the level of intelligent systems, such as a computer chipset made of semiconductors, which are emblematic of the US leadership in high-technologies.
I propose a very sober design, with a circle evoking unity and universality, filled with generic and uncontextualized pictures. I propose banknotes easy to recognize by humans and machines: colors are unambiguous for color-blind and non-colorblind people, braille numbers are included and a barcode is supposed to encrypt relevant information.”

Olivier Martin lives in Paris, France.


© Copyright 2010 The ‘Author’. All rights reserved.
These designs are NOT legal tender.
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