Life, Liberty etc : Richard Winchell : Dollar ReDe$ign 2010

“I took the most famous sentence of the Declaration of Independence as my starting point: ‘We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.’ This sentence is printed on the front of every note, and the people on the note fronts were all advocates for equality, life, and liberty. 
Different sizes and colors aid in quickly determining how much each note is worth. Braille numbers in a consistent corner ensure the blind know which notes they have in their hand. The vertical format references pre-Euro Swiss Francs and Dutch Guilders. All of the typefaces were designed by American type designers, including Rodrigo Xavier Cavazos, Zuzana Licko, and Eric Olson. Notes would be printed on polymer, to help them last longer. The diagonal stripes across each bill consist of the text of a famous speech by each person depicted on the note. These stripes could be printed with metal threads, to help prevent counterfeiting. The usual watermarking and guilloché overlay strategies would also be employed.

The $100 bill is the American currency most often used abroad, so it represents America around the world. The reverse of the bill features the Statue of Liberty, its inscription, and a photo of immigrants arriving at Ellis Island. The United States was founded on immigration, and should continue to welcome those from abroad. The $1 bill, on the other hand, is now an anachronism. Switching to a Dollar coin would save the US $500–700 million each year. Canada’s Loonie and Toonie have been very successful, and the US could do the same by phasing out the Dollar bill. It’s time to change our change.”

Richard Winchell is an American freelance designer currently living and working in Vancouver, Canada. His work can be viewed at

© Copyright 2010 The ‘Author’. All rights reserved.
These designs are NOT legal tender.
to learn how to submit your ideas.


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